/* ============================================================
   THE CONTENT ENGINE — landing page styles
   Composes on top of colors_and_type.css.
   First Principles Co. brand: editorial-luxury, no emoji,
   brass at most twice per screen, crisp 90° corners.
   ============================================================ */
@import url("colors_and_type.css");

* { box-sizing: border-box; }
html, body { margin: 0; padding: 0; }
html { scroll-behavior: smooth; }
body {
  background: var(--bone-50);
  color: var(--noir-900);
  font-family: var(--font-sans);
  font-size: var(--fs-base);
  line-height: var(--lh-body);
  -webkit-font-smoothing: antialiased;
  text-rendering: optimizeLegibility;
}
a { color: inherit; text-decoration: none; }
button { font: inherit; cursor: pointer; }
img { display: block; max-width: 100%; }

/* ---------- Layout ---------- */
.container { max-width: 1320px; margin: 0 auto; padding: 0 40px; }
.section { padding: 120px 0; }
.section--snug { padding: 80px 0; }
.section--velvet { background: var(--ink-800); color: var(--bone-100); }
.section--oxblood { background: var(--oxblood-800); color: var(--bone-100); }
.section--cream { background: var(--bone-100); color: var(--noir-900); }
.section--bone { background: var(--bone-50); color: var(--noir-900); }
.section--noir { background: var(--noir-900); color: var(--bone-100); }

/* ---------- Eyebrow ---------- */
.eyebrow {
  font-family: var(--font-sans);
  font-weight: 600;
  font-size: 11px;
  letter-spacing: 0.24em;
  text-transform: uppercase;
  color: var(--brass-500);
  margin-bottom: 22px;
  display: inline-block;
}
.section--velvet .eyebrow,
.section--oxblood .eyebrow,
.section--noir .eyebrow { color: var(--brass-400); }
.eyebrow::before { content: "— "; }
.eyebrow::after { content: " —"; }
.eyebrow--center::after { content: " —"; } /* legacy, harmless */

/* ---------- Typography helpers ---------- */
.h-display {
  font-family: var(--font-display); font-weight: 400;
  line-height: 1.02; letter-spacing: -0.015em;
  text-wrap: balance;
}
.h-serif {
  font-family: var(--font-serif); font-weight: 400;
  line-height: 1.1; letter-spacing: -0.01em;
  text-wrap: balance;
}
.h-serif em, .h-display em { font-style: italic; }
.h-serif .gilt, .h-display .gilt { color: var(--brass-500); font-style: italic; }
.section--velvet .h-serif .gilt,
.section--oxblood .h-serif .gilt,
.section--noir .h-serif .gilt { color: var(--brass-400); }

.t-lede {
  font-family: var(--font-serif); font-style: italic; font-weight: 500;
  font-size: 22px; line-height: 1.5; color: var(--noir-900);
  max-width: 56ch; text-wrap: pretty;
}
.section--velvet .t-lede,
.section--oxblood .t-lede,
.section--noir .t-lede { color: rgba(245,239,227,0.86); }

.t-body {
  font-family: var(--font-serif); font-weight: 500;
  font-size: 19px; line-height: 1.7; text-wrap: pretty;
  max-width: 60ch; color: var(--fg);
}
.section--velvet .t-body,
.section--oxblood .t-body,
.section--noir .t-body { color: rgba(245,239,227,0.88); font-weight: 500; }

.t-meta {
  font-family: var(--font-mono); font-weight: 400;
  font-size: 10px; letter-spacing: 0.22em;
  text-transform: uppercase; color: var(--fg-subtle);
}
.section--velvet .t-meta,
.section--oxblood .t-meta,
.section--noir .t-meta { color: rgba(245,239,227,0.5); }

.hairline { height: 1px; background: var(--hairline); border: 0; margin: 0; }
.section--velvet .hairline,
.section--oxblood .hairline,
.section--noir .hairline { background: rgba(245,239,227,0.18); }

.rule { width: 48px; height: 1px; background: var(--brass-500); margin: 28px 0; border: 0; }
.section--velvet .rule,
.section--oxblood .rule,
.section--noir .rule { background: var(--brass-400); }

/* ---------- Buttons ---------- */
.btn {
  display: inline-flex; align-items: center; justify-content: center; gap: 10px;
  font-family: var(--font-sans); font-weight: 600; font-size: 11px;
  letter-spacing: 0.18em; text-transform: uppercase;
  padding: 16px 28px; border: 0; cursor: pointer;
  transition: background 140ms var(--ease-velvet), color 140ms var(--ease-velvet), border-color 140ms var(--ease-velvet);
}
.btn--primary { background: var(--oxblood-700); color: var(--bone-100); border-radius: 2px; }
.btn--primary:hover { background: var(--oxblood-600); }
.btn--primary:active { background: var(--oxblood-800); }
.btn--brass { background: var(--brass-500); color: var(--ink-800); border-radius: 2px; }
.btn--brass:hover { background: var(--brass-400); }
.btn--ghost {
  background: transparent; color: currentColor;
  border: 1px solid currentColor; border-radius: 0;
}
.btn--ghost:hover { background: currentColor; color: var(--bone-100); }
.section--velvet .btn--ghost:hover,
.section--oxblood .btn--ghost:hover { color: var(--ink-900); }
.btn--link {
  font-family: var(--font-serif); font-style: italic; font-weight: 400;
  font-size: 18px; letter-spacing: 0; text-transform: none;
  padding: 0 0 2px; background: transparent; color: currentColor;
  border-bottom: 1px solid currentColor;
}
.btn--link:hover { color: var(--oxblood-700); border-color: var(--oxblood-700); }

/* ---------- Dateline / urgency strip ---------- */
.dateline {
  background: var(--noir-900); color: var(--bone-100);
  display: flex; justify-content: center; align-items: center; gap: 18px;
  padding: 12px 24px;
  font-family: var(--font-mono); font-size: 10px;
  letter-spacing: 0.28em; text-transform: uppercase;
}
.dateline .glyph { color: var(--brass-400); }
.dateline .accent { color: var(--brass-400); }

/* ---------- Nav ---------- */
.nav {
  position: sticky; top: 0; z-index: 100;
  display: flex; align-items: center; justify-content: space-between;
  padding: 18px 40px;
  background: rgba(251, 250, 246, 0.94);
  border-bottom: 1px solid var(--hairline);
  backdrop-filter: blur(8px);
}
.fpc-mark {
  font-family: var(--font-display); font-weight: 400;
  line-height: 0.82; letter-spacing: 0;
  display: inline-flex; flex-direction: column;
  text-transform: lowercase;
  color: var(--noir-900);
}
.fpc-mark span { display: block; }
.nav__brand { display: inline-block; }
.nav__brand .fpc-mark { font-size: 17px; }
.nav__product {
  font-family: var(--font-mono); font-size: 10px;
  letter-spacing: 0.22em; text-transform: uppercase;
  color: var(--fg-subtle); padding-left: 20px;
  border-left: 1px solid var(--hairline); margin-left: 20px;
  align-self: center;
}
.nav__cta {
  font-family: var(--font-sans); font-weight: 600;
  font-size: 11px; letter-spacing: 0.18em; text-transform: uppercase;
  border-bottom: 1px solid var(--brass-500); padding-bottom: 4px;
  color: var(--noir-900);
}
.nav__cta:hover { color: var(--oxblood-700); border-color: var(--oxblood-700); }
.nav__left { display: flex; align-items: center; }

/* ============================================================
   HERO
   ============================================================ */
.hero {
  position: relative;
  display: grid; grid-template-columns: 1.05fr 1fr;
  gap: 64px; align-items: stretch;
  padding: 56px 40px 72px;
  max-width: 1440px; margin: 0 auto;
  min-height: 88vh;
}
.hero__left { padding: 0; display: flex; flex-direction: column; justify-content: flex-start; }
.hero__edge {
  font-family: var(--font-mono); font-size: 10px;
  letter-spacing: 0.28em; text-transform: uppercase;
  color: var(--fg-subtle); margin-bottom: 22px;
  display: flex; align-items: center; gap: 14px;
}
.hero__edge .glyph { color: var(--brass-500); }
.hero h1.hero__title {
  font-family: var(--font-display); font-weight: 400;
  font-size: clamp(48px, 5.6vw, 80px); line-height: 1.04;
  letter-spacing: -0.02em; color: var(--noir-900);
  margin: 0 0 24px;
  text-wrap: balance;
}
.hero h1.hero__title em { font-style: italic; color: var(--oxblood-700); }
.hero__lede {
  font-family: var(--font-serif); font-style: italic; font-weight: 500;
  font-size: 20px; line-height: 1.5; color: var(--fg);
  max-width: 46ch; margin: 0 0 14px;
}
.hero__qualifier {
  font-family: var(--font-serif); font-weight: 500;
  font-size: 16px; line-height: 1.6;
  color: var(--fg-muted); max-width: 46ch; margin: 0 0 32px;
}
.hero__ctas { display: flex; gap: 22px; align-items: center; flex-wrap: wrap; }
.hero__stats {
  display: grid; grid-template-columns: repeat(3, 1fr);
  gap: 32px; margin-top: 48px;
  padding-top: 28px; border-top: 1px solid var(--hairline);
}
.hero__stat .n {
  font-family: var(--font-display); font-weight: 400;
  font-size: 36px; line-height: 1; color: var(--oxblood-700);
  letter-spacing: -0.015em;
}
.hero__stat .l {
  font-family: var(--font-mono); font-size: 10px;
  letter-spacing: 0.22em; text-transform: uppercase;
  color: var(--fg-subtle); margin-top: 12px;
}

.hero__right {
  position: relative;
  display: flex; flex-direction: column; justify-content: flex-start;
  padding-top: 34px; /* aligns VSL top with H1 baseline (edge line + its margin) */
}
.hero__vsl-wrap { display: flex; flex-direction: column; gap: 24px; width: 100%; max-width: 600px; }
.hero__vsl { width: 100%; }
.hero__vsl-frame {
  position: relative;
  aspect-ratio: 16/9;
  background: var(--ink-800);
  background-image:
    radial-gradient(circle at 50% 46%, rgba(184, 147, 72, 0.18), transparent 55%),
    linear-gradient(160deg, #14233d 0%, #0a1422 100%);
  color: var(--bone-100);
  overflow: hidden;
  border: 1px solid rgba(184, 147, 72, 0.25);
  display: flex; flex-direction: column; align-items: center; justify-content: center;
  cursor: pointer;
  transition: border-color 240ms var(--ease-velvet);
}
.hero__vsl-frame:hover { border-color: var(--brass-400); }
.hero__vsl-frame::before {
  content: ""; position: absolute; inset: 14px;
  border: 1px solid rgba(184, 147, 72, 0.18);
  pointer-events: none;
}
.hero__vsl-meta {
  position: absolute; top: 22px; left: 26px;
  display: flex; gap: 12px; align-items: center;
  font-family: var(--font-mono); font-size: 10px;
  letter-spacing: 0.24em; text-transform: uppercase;
  color: var(--brass-400);
}
.hero__vsl-meta .dot { color: var(--oxblood-600); font-size: 10px; }
.hero__vsl-play {
  position: relative;
  width: 84px; height: 84px;
  border-radius: 50%;
  background: rgba(245, 239, 227, 0.92);
  color: var(--ink-800);
  border: 0;
  display: flex; align-items: center; justify-content: center;
  transition: transform 240ms var(--ease-velvet), background 240ms var(--ease-velvet);
  z-index: 1;
}
.hero__vsl-play svg { margin-left: 4px; }
.hero__vsl-frame:hover .hero__vsl-play { transform: scale(1.05); background: var(--brass-400); }
.hero__vsl-caption {
  position: absolute; bottom: 24px; left: 0; right: 0;
  text-align: center;
  font-family: var(--font-serif); font-style: italic;
  font-size: 16px; color: rgba(245, 239, 227, 0.78);
}

.hero__capsule--below {
  position: static;
  background: var(--ink-800);
  padding: 22px 26px;
  border-top: 1px solid var(--brass-400);
}
.hero__capsule--below .quote {
  font-family: var(--font-serif); font-style: italic; font-weight: 500;
  font-size: 16px; line-height: 1.5;
  color: rgba(245, 239, 227, 0.92); margin: 8px 0 12px;
}
.hero__capsule--below .t-meta { color: var(--brass-400); }
.hero__capsule--below .attr {
  font-family: var(--font-mono); font-size: 10px;
  letter-spacing: 0.22em; text-transform: uppercase;
  color: rgba(245, 239, 227, 0.7);
}

/* ============================================================
   ROSTER (Case studies) — compact 4-up grid with imagery
   ============================================================ */
.roster__head {
  text-align: center; max-width: 720px; margin: 0 auto 56px;
}
.roster__head h2 {
  font-family: var(--font-serif); font-weight: 400;
  font-size: clamp(36px, 4.2vw, 56px); line-height: 1.08;
  letter-spacing: -0.015em; margin: 0;
  text-wrap: balance;
}
.roster__head h2 em { font-style: italic; color: var(--oxblood-700); }

.roster__grid {
  display: grid; grid-template-columns: repeat(4, 1fr);
  gap: 28px;
}
.roster__card { display: flex; flex-direction: column; }

.roster__img {
  position: relative; aspect-ratio: 4/3; overflow: hidden;
  background: var(--bone-200); margin-bottom: 20px;
}
.roster__img img { width: 100%; height: 100%; object-fit: cover; transition: transform 520ms var(--ease-velvet); }
.roster__card:hover .roster__img img { transform: scale(1.02); }
.roster__img .badge {
  position: absolute; left: 12px; top: 12px;
  background: rgba(15,26,46,0.88); color: var(--brass-400);
  font-family: var(--font-mono); font-size: 9px;
  letter-spacing: 0.22em; text-transform: uppercase;
  padding: 5px 10px;
}

.roster__metric {
  font-family: var(--font-display); font-weight: 400;
  font-size: 48px; line-height: 1; color: var(--oxblood-700);
  letter-spacing: -0.02em; margin: 0 0 4px;
}
.roster__metric-label {
  font-family: var(--font-mono); font-size: 10px;
  letter-spacing: 0.2em; text-transform: uppercase;
  color: var(--fg-subtle); margin-bottom: 16px;
}
.roster__name {
  font-family: var(--font-serif); font-weight: 500;
  font-size: 18px; line-height: 1.2; margin: 0 0 4px;
  letter-spacing: -0.005em;
}
.roster__brand {
  font-family: var(--font-mono); font-size: 10px;
  letter-spacing: 0.18em; text-transform: uppercase;
  color: var(--fg-subtle); margin-bottom: 14px;
}
.roster__dek {
  font-family: var(--font-serif); font-weight: 500;
  font-size: 16px; line-height: 1.55;
  color: var(--fg); margin: 0 0 16px;
  text-wrap: pretty;
}
.roster__method {
  font-family: var(--font-serif); font-style: italic;
  font-size: 13px; line-height: 1.55; color: var(--oxblood-700);
  padding-top: 14px; border-top: 1px solid var(--hairline);
  margin-top: auto;
}

.roster__bridge {
  margin: 64px auto 0;
  max-width: 720px; text-align: center;
  background: var(--ink-800); color: var(--bone-100);
  padding: 32px 40px;
}
.roster__bridge p {
  font-family: var(--font-serif); font-style: italic; font-weight: 400;
  font-size: 20px; line-height: 1.5; color: var(--bone-100);
  text-wrap: balance; margin: 0;
}
.roster__bridge .pillcaps {
  font-family: var(--font-serif); font-style: normal; font-weight: 500;
  color: var(--brass-400);
}

/* ============================================================
   OFFER OVERTURE (velvet announcement)
   ============================================================ */
.overture { text-align: center; padding: 140px 0; }
.overture .t-meta { color: var(--brass-400); margin-bottom: 24px; }
.overture h2 {
  font-family: var(--font-display); font-weight: 400;
  font-size: clamp(72px, 10vw, 160px); line-height: 0.95;
  letter-spacing: -0.025em; color: var(--bone-100);
  margin: 0 auto 36px; max-width: 14ch;
  text-wrap: balance;
}
.overture h2 em { font-style: italic; color: var(--brass-400); }
.overture p {
  font-family: var(--font-serif); font-style: italic; font-weight: 500;
  font-size: 22px; line-height: 1.5; color: rgba(245,239,227,0.92);
  max-width: 56ch; margin: 0 auto;
}

/* ============================================================
   REEL MARQUEE — viral reels from the roster
   ============================================================ */
.reel-marquee {
  background: var(--noir-900);
  color: var(--bone-100);
  padding: 110px 0 100px;
  overflow: hidden;
  position: relative;
}
.reel-marquee::before,
.reel-marquee::after {
  content: ""; position: absolute; left: 0; right: 0; height: 1px;
  background: rgba(184, 147, 72, 0.18);
}
.reel-marquee::before { top: 0; }
.reel-marquee::after { bottom: 0; }

.reel-marquee__head {
  text-align: center;
  max-width: 760px;
  margin: 0 auto 64px;
  padding: 0 32px;
}
.reel-marquee__head .eyebrow { color: var(--brass-400); }
.reel-marquee__head h2 {
  font-family: var(--font-serif); font-weight: 400;
  font-size: clamp(36px, 4.4vw, 56px); line-height: 1.08;
  letter-spacing: -0.015em;
  color: var(--bone-100); margin: 0 0 22px;
  text-wrap: balance;
}
.reel-marquee__head h2 em { font-style: italic; color: var(--brass-400); }
.reel-marquee__head p {
  font-family: var(--font-serif); font-style: italic; font-weight: 500;
  font-size: 19px; line-height: 1.5;
  color: rgba(245, 239, 227, 0.78);
  max-width: 56ch; margin: 0 auto;
  text-wrap: pretty;
}

.reel-marquee__rail {
  position: relative;
  overflow: hidden;
  padding: 12px 0;
}
.reel-marquee__rail + .reel-marquee__rail { margin-top: 24px; }

.reel-marquee__rail::before,
.reel-marquee__rail::after {
  content: ""; position: absolute; top: 0; bottom: 0;
  width: 140px; z-index: 2; pointer-events: none;
}
.reel-marquee__rail::before {
  left: 0;
  background: linear-gradient(90deg, var(--noir-900) 0%, rgba(7, 16, 31, 0) 100%);
}
.reel-marquee__rail::after {
  right: 0;
  background: linear-gradient(270deg, var(--noir-900) 0%, rgba(7, 16, 31, 0) 100%);
}

.reel-marquee__track {
  display: flex;
  gap: 22px;
  width: max-content;
  animation: reelScrollLeft 110s linear infinite;
}
.reel-marquee__track--reverse {
  animation: reelScrollRight 130s linear infinite;
}
.reel-marquee__rail:hover .reel-marquee__track { animation-play-state: paused; }

.reel-card {
  flex: 0 0 200px;
  aspect-ratio: 9/16;
  background: var(--ink-800);
  border: 1px solid rgba(184, 147, 72, 0.16);
  overflow: hidden;
  transition: transform 280ms var(--ease-velvet), border-color 280ms var(--ease-velvet);
  position: relative;
}
.reel-card:hover {
  transform: translateY(-6px);
  border-color: var(--brass-400);
}
.reel-card img {
  width: 100%; height: 100%;
  object-fit: cover; display: block;
}

.reel-marquee__foot {
  text-align: center;
  margin-top: 56px;
  font-family: var(--font-mono); font-size: 10px;
  letter-spacing: 0.26em; text-transform: uppercase;
  color: rgba(245, 239, 227, 0.55);
}
.reel-marquee__foot .accent { color: var(--brass-400); }

@keyframes reelScrollLeft {
  from { transform: translateX(0); }
  to   { transform: translateX(-50%); }
}
@keyframes reelScrollRight {
  from { transform: translateX(-50%); }
  to   { transform: translateX(0); }
}

@media (max-width: 700px) {
  .reel-marquee { padding: 80px 0 72px; }
  .reel-card { flex-basis: 150px; }
  .reel-marquee__head { margin-bottom: 40px; }
}
.positioning__head {
  display: grid; grid-template-columns: 1fr 1fr; gap: 80px;
  align-items: end; margin-bottom: 72px;
}
.positioning__head h2 {
  font-family: var(--font-serif); font-weight: 400;
  font-size: clamp(40px, 5vw, 64px); line-height: 1.08;
  margin: 0; letter-spacing: -0.015em;
}
.positioning__head h2 em { font-style: italic; color: var(--oxblood-700); }

.argued {
  display: grid; grid-template-columns: repeat(2, 1fr);
  gap: 56px 64px;
}
.argued__item { display: grid; grid-template-columns: 80px 1fr; gap: 24px; align-items: start; }
.argued__num {
  font-family: var(--font-display); font-weight: 400;
  font-size: 56px; line-height: 1; color: var(--oxblood-700);
  letter-spacing: -0.02em;
}
.argued__title {
  font-family: var(--font-serif); font-weight: 500;
  font-size: 24px; line-height: 1.25; margin: 0 0 12px;
  letter-spacing: -0.005em;
}
.argued__body {
  font-family: var(--font-serif); font-weight: 500;
  font-size: 18px; line-height: 1.62;
  color: var(--fg); text-wrap: pretty;
}

/* ============================================================
   PROBLEM — velvet ground, editorial list
   ============================================================ */
.problem__inner {
  display: grid; grid-template-columns: 1fr 1.15fr; gap: 96px;
  align-items: start;
}
.problem__head h2 {
  font-family: var(--font-serif); font-weight: 400;
  font-size: clamp(40px, 5vw, 60px); line-height: 1.08;
  color: var(--bone-100); margin: 0; letter-spacing: -0.015em;
}
.problem__head h2 em { font-style: italic; color: var(--brass-400); }
.problem__list { list-style: none; margin: 0; padding: 0; }
.problem__list li {
  display: grid; grid-template-columns: 56px 1fr; gap: 20px;
  align-items: baseline;
  padding: 26px 0;
  border-top: 1px solid rgba(245,239,227,0.18);
  font-family: var(--font-serif); font-weight: 500;
  font-size: 19px; line-height: 1.6;
  color: rgba(245,239,227,0.94);
  text-wrap: pretty;
}
.problem__list li:last-child { border-bottom: 1px solid rgba(245,239,227,0.14); }
.problem__list .pi {
  font-family: var(--font-mono); font-size: 11px;
  letter-spacing: 0.22em; color: var(--brass-400);
  padding-top: 4px;
}
.problem__resolution {
  margin-top: 56px;
  padding: 36px 0 0;
  border-top: 1px solid rgba(245,239,227,0.14);
  font-family: var(--font-serif); font-style: italic;
  font-size: 26px; line-height: 1.4; color: var(--brass-400);
  text-wrap: balance;
}

/* ============================================================
   PRINCIPLES — three things that make this different
   ============================================================ */
.principles__inner {
  display: grid; grid-template-columns: 1fr 1.1fr; gap: 88px;
  align-items: stretch;
}
.principles__inner > div:first-child { display: flex; flex-direction: column; }
.principles__head h2 {
  font-family: var(--font-serif); font-weight: 400;
  font-size: clamp(36px, 4.5vw, 56px); line-height: 1.1;
  letter-spacing: -0.015em; margin: 0 0 24px;
}
.principles__head h2 em { font-style: italic; color: var(--oxblood-700); }
.principles__list { display: flex; flex-direction: column; gap: 0; margin-top: 32px; }
.principle {
  display: grid; grid-template-columns: 80px 1fr; gap: 28px;
  padding: 32px 0; align-items: baseline;
  border-top: 1px solid var(--hairline);
}
.principle:last-child { border-bottom: 1px solid var(--hairline); }
.principle__num {
  font-family: var(--font-display); font-weight: 400;
  font-size: 48px; line-height: 1; color: var(--oxblood-700);
  letter-spacing: -0.02em;
}
.principle__title {
  font-family: var(--font-serif); font-weight: 500;
  font-size: 22px; line-height: 1.25; margin: 0 0 10px;
}
.principle__body {
  font-family: var(--font-serif); font-weight: 500;
  font-size: 18px; line-height: 1.62;
  color: var(--fg); max-width: 52ch;
}

.principles__quote {
  background: var(--ink-800); color: var(--bone-100);
  padding: 48px 44px;
  display: flex; flex-direction: column;
  height: 100%;
}
.principles__quote > .ba { margin-top: auto; }
.principles__quote .t-meta { color: var(--brass-400); margin-bottom: 20px; }
.principles__quote blockquote {
  font-family: var(--font-serif); font-style: italic; font-weight: 500;
  font-size: 24px; line-height: 1.45; margin: 0 0 28px;
  color: var(--bone-100); text-wrap: balance;
}
.principles__quote cite {
  font-family: var(--font-mono); font-size: 10px;
  letter-spacing: 0.22em; text-transform: uppercase;
  color: var(--brass-400); font-style: normal;
}
.principles__stats {
  display: grid; grid-template-columns: 1fr 1fr;
  margin-top: 36px;
}
.principles__stats .s {
  padding: 22px 0;
  border-top: 1px solid rgba(245,239,227,0.18);
}
.principles__stats .s:nth-child(odd) { padding-right: 16px; }
.principles__stats .s:nth-child(even) { padding-left: 24px; border-left: 1px solid rgba(245,239,227,0.18); }
.principles__stats .n {
  font-family: var(--font-display); font-weight: 400;
  font-size: 34px; line-height: 1; color: var(--brass-400);
  letter-spacing: -0.015em;
}
.principles__stats .l {
  font-family: var(--font-mono); font-size: 10px;
  letter-spacing: 0.22em; text-transform: uppercase;
  color: rgba(245,239,227,0.55); margin-top: 10px;
}

/* ---------- Proof exhibit (screenshot inside principles aside) ---------- */
.proof {
  margin: 36px 0 0;
  padding-top: 0;
  display: flex; flex-direction: column;
  gap: 14px;
}
.principles__quote .proof { margin-top: auto; padding-top: 32px; border-top: 1px solid rgba(245,239,227,0.18); }
.proof__caption {
  display: flex; align-items: center; gap: 14px;
  font-family: var(--font-mono); font-weight: 500;
  font-size: 10px; letter-spacing: 0.24em; text-transform: uppercase;
  color: rgba(245,239,227,0.65);
}
.proof__tag { color: var(--brass-400); }
.proof__divider {
  flex: 0 0 18px; height: 1px; background: rgba(184, 147, 72, 0.5);
}
.proof__meta { color: rgba(245,239,227,0.55); }
.proof__frame {
  position: relative;
  background: var(--bone-100);
  padding: 14px 16px 12px;
  max-width: 360px;
  align-self: flex-start;
  border: 1px solid rgba(184, 147, 72, 0.32);
  box-shadow: 0 12px 32px -18px rgba(0,0,0,0.6);
}
.proof__frame::before,
.proof__frame::after {
  content: ""; position: absolute;
  width: 14px; height: 14px;
  border: 1px solid var(--brass-400);
  pointer-events: none;
}
.proof__frame::before { top: -1px; left: -1px; border-right: 0; border-bottom: 0; }
.proof__frame::after  { bottom: -1px; right: -1px; border-left: 0; border-top: 0; }
.proof__frame img {
  display: block;
  width: 100%; height: auto;
}
.transform__head { text-align: center; max-width: 680px; margin: 0 auto 72px; }
.transform__head h2 {
  font-family: var(--font-serif); font-weight: 400;
  font-size: clamp(40px, 5vw, 64px); line-height: 1.08;
  margin: 0; letter-spacing: -0.015em;
}
.transform__head h2 em { font-style: italic; color: var(--brass-400); }
.transform__table { max-width: 1080px; margin: 0 auto; }
.transform__columns {
  display: grid; grid-template-columns: 1fr 64px 1fr;
  gap: 0; margin-bottom: 8px;
  font-family: var(--font-mono); font-weight: 500; font-size: 11px;
  letter-spacing: 0.24em; text-transform: uppercase;
  color: rgba(245,239,227,0.7);
}
.transform__columns span { padding: 0 4px 16px; }
.transform__columns span:last-child { color: var(--brass-400); }
.transform__row {
  display: grid; grid-template-columns: 1fr 64px 1fr;
  gap: 0; align-items: stretch;
  border-top: 1px solid rgba(245,239,227,0.18);
}
.transform__row:last-child { border-bottom: 1px solid rgba(245,239,227,0.18); }
.transform__cell {
  padding: 30px 8px;
  font-family: var(--font-serif); font-weight: 500;
  font-size: 19px; line-height: 1.55;
  color: rgba(245,239,227,0.82); text-wrap: pretty;
}
.transform__cell--to { color: var(--bone-100); font-weight: 500; }
.transform__arrow {
  display: flex; align-items: center; justify-content: center;
  font-family: var(--font-serif); font-size: 24px; color: var(--brass-400);
  font-style: italic;
}
.transform__bridge {
  text-align: center; margin: 72px auto 0;
  font-family: var(--font-serif); font-style: italic;
  font-size: 24px; line-height: 1.4; color: var(--brass-400);
  max-width: 36ch;
}

/* ============================================================
   DELIVERABLES — what's included
   ============================================================ */
.deliverables { display: flex; flex-direction: column; margin-top: 64px; }
.deliverable {
  display: grid; grid-template-columns: 96px 1fr 180px;
  gap: 0; align-items: center;
  padding: 32px 0; border-top: 1px solid var(--hairline);
  transition: background 140ms var(--ease-velvet);
}
.deliverable:last-child { border-bottom: 1px solid var(--hairline); }
.deliverable:hover { background: rgba(184, 147, 72, 0.04); }
.deliverable__num {
  font-family: var(--font-display); font-weight: 400;
  font-size: 36px; line-height: 1; color: var(--oxblood-700);
  letter-spacing: -0.015em;
}
.deliverable__title {
  font-family: var(--font-serif); font-weight: 500;
  font-size: 22px; line-height: 1.25; margin: 0 0 8px;
  letter-spacing: -0.005em;
}
.deliverable__desc {
  font-family: var(--font-serif); font-weight: 500;
  font-size: 17px; line-height: 1.6;
  color: var(--fg); max-width: 68ch;
}
.deliverable__tag {
  justify-self: end;
  font-family: var(--font-mono); font-size: 10px;
  letter-spacing: 0.22em; text-transform: uppercase;
  color: var(--brass-700); padding: 8px 14px;
  border: 1px solid var(--brass-500);
}

/* ---------- Bonuses ---------- */
.bonuses__head { margin-top: 96px; margin-bottom: 40px; }
.bonuses__head h3 {
  font-family: var(--font-serif); font-weight: 400;
  font-size: clamp(28px, 3vw, 44px); line-height: 1.1;
  letter-spacing: -0.015em; margin: 0;
}
.bonuses__head h3 em { font-style: italic; color: var(--oxblood-700); }
.bonuses {
  display: grid; grid-template-columns: 1fr 1fr; gap: 0;
  border-top: 1px solid var(--hairline);
}
.bonus {
  padding: 40px 40px 40px 0;
  border-right: 1px solid var(--hairline);
}
.bonus:last-child { border-right: 0; padding-left: 40px; padding-right: 0; }
.bonus .pill {
  display: inline-block;
  font-family: var(--font-mono); font-size: 10px;
  letter-spacing: 0.22em; text-transform: uppercase;
  color: var(--brass-700); border: 1px solid var(--brass-500);
  padding: 5px 12px; margin-bottom: 22px;
}
.bonus h4 {
  font-family: var(--font-serif); font-weight: 500;
  font-size: 26px; line-height: 1.2; margin: 0 0 14px;
  letter-spacing: -0.005em;
}
.bonus p {
  font-family: var(--font-serif); font-weight: 500;
  font-size: 17px; line-height: 1.62;
  color: var(--fg); max-width: 48ch;
}

/* ============================================================
   MID CTA — between Bonuses and Testimonials
   ============================================================ */
.midcta {
  text-align: center;
  padding: 88px 0;
  border-top: 1px solid var(--hairline);
  border-bottom: 1px solid var(--hairline);
}
.midcta h2 {
  font-family: var(--font-serif); font-weight: 500;
  font-size: clamp(36px, 4.2vw, 56px); line-height: 1.08;
  letter-spacing: -0.015em; margin: 0 auto 20px;
  max-width: 18ch; text-wrap: balance;
  color: var(--noir-900);
}
.midcta h2 em { font-style: italic; color: var(--oxblood-700); font-weight: 500; }
.midcta p {
  font-family: var(--font-serif); font-weight: 500;
  font-size: 18px; line-height: 1.6;
  color: var(--fg); max-width: 56ch; margin: 0 auto 32px;
}
.midcta .note {
  font-family: var(--font-mono); font-size: 10px;
  letter-spacing: 0.22em; text-transform: uppercase;
  color: var(--fg-subtle); margin-top: 22px;
}

/* ============================================================
   TESTIMONIALS — equal 4-up grid (no featured)
   ============================================================ */
.testimonials__head {
  display: grid; grid-template-columns: 1fr 1fr; gap: 80px;
  align-items: end; margin-bottom: 72px;
}
.testimonials__head h2 {
  font-family: var(--font-serif); font-weight: 400;
  font-size: clamp(40px, 5vw, 64px); line-height: 1.08;
  letter-spacing: -0.015em; margin: 0; color: var(--bone-100);
}
.testimonials__head h2 em { font-style: italic; color: var(--brass-400); }
.testimonials__head p { color: rgba(245,239,227,0.7); }

.testi__grid {
  display: grid; grid-template-columns: repeat(4, 1fr);
  gap: 28px;
}
.testi {
  background: rgba(245,239,227,0.04);
  padding: 32px 28px;
  display: flex; flex-direction: column; gap: 22px;
  border-top: 1px solid var(--brass-400);
  grid-column: span 1;
}

/* ----- MAGAZINE-STYLE TESTIMONIAL SLIDER ----- */
.testi-mag {
  display: grid;
  grid-template-columns: minmax(0, 1.55fr) minmax(280px, 1fr);
  gap: 56px;
  align-items: stretch;
  padding-top: 36px;
  border-top: 1px solid rgba(245,239,227,0.16);
}

/* Feature panel (left) */
.testi-mag__feature {
  display: flex; flex-direction: column;
  min-width: 0;
}
.testi-mag__rail {
  overflow: hidden;
  flex: 1;
  background: linear-gradient(180deg, rgba(245,239,227,0.05) 0%, rgba(245,239,227,0.02) 100%);
  border-left: 1px solid var(--brass-400);
  position: relative;
}
.testi-mag__rail::before,
.testi-mag__rail::after {
  content: ""; position: absolute; left: 0; right: 0; height: 1px;
  background: rgba(245,239,227,0.14);
}
.testi-mag__rail::before { top: 0; }
.testi-mag__rail::after  { bottom: 0; }

.testi-mag__track {
  display: grid;
  grid-auto-flow: column;
  grid-auto-columns: 100%;
  overflow-x: auto;
  scroll-snap-type: x mandatory;
  scroll-behavior: smooth;
  scrollbar-width: none;
  -ms-overflow-style: none;
  height: 100%;
}
.testi-mag__track::-webkit-scrollbar { display: none; }

/* Each slide */
.testi-slide {
  scroll-snap-align: start;
  min-width: 0;
  padding: 56px 56px 48px;
  display: grid;
  grid-template-rows: auto auto 1fr auto auto auto;
  gap: 20px;
  position: relative;
}
.testi-slide__topline {
  display: flex; align-items: baseline; justify-content: space-between;
  gap: 16px;
}
.testi-slide__num {
  font-family: var(--font-serif); font-style: italic; font-weight: 400;
  font-size: 40px; line-height: 1; color: var(--brass-400);
  letter-spacing: -0.01em;
}
.testi-slide__tag {
  font-family: var(--font-mono); font-size: 10px; letter-spacing: 0.26em;
  text-transform: uppercase; color: rgba(245,239,227,0.55);
}
.testi-slide__mark {
  font-family: var(--font-serif); font-style: italic;
  font-size: 96px; line-height: 0.6;
  color: var(--brass-400); opacity: 0.55;
  margin: 8px 0 -8px;
  user-select: none;
}
.testi-slide__quote {
  font-family: var(--font-serif); font-style: italic; font-weight: 400;
  font-size: clamp(20px, 2vw, 26px); line-height: 1.45;
  color: rgba(245,239,227,0.96);
  margin: 0;
  text-wrap: pretty;
  max-width: 60ch;
}
.testi-slide__quote em {
  font-style: italic;
  color: var(--brass-400);
  background: linear-gradient(transparent 62%, rgba(212,167,98,0.18) 62%, rgba(212,167,98,0.18) 92%, transparent 92%);
  padding: 0 2px;
}
.testi-slide__stars {
  font-size: 14px;
  letter-spacing: 4px;
  color: var(--brass-400);
}
.testi-slide__author {
  display: flex; flex-direction: column; gap: 4px;
  padding-top: 18px;
  border-top: 1px solid rgba(245,239,227,0.14);
}
.testi-slide__name {
  font-family: var(--font-serif); font-weight: 500;
  font-size: 18px; color: var(--bone-100);
  letter-spacing: -0.005em;
}
.testi-slide__role {
  font-family: var(--font-mono); font-size: 10px;
  letter-spacing: 0.22em; text-transform: uppercase;
  color: rgba(245,239,227,0.6);
}
.testi-slide__result {
  font-family: var(--font-mono); font-size: 10px;
  letter-spacing: 0.24em; text-transform: uppercase;
  color: var(--brass-400);
  display: inline-flex; align-items: center; gap: 10px;
  align-self: start;
}
.testi-slide__result::before {
  content: ""; width: 28px; height: 1px; background: var(--brass-400);
}

/* Controls row */
.testi-mag__controls {
  display: flex; align-items: center; justify-content: space-between;
  margin-top: 28px;
  gap: 24px;
}
.testi-mag__btn {
  background: transparent;
  border: 1px solid rgba(245,239,227,0.28);
  color: var(--bone-100);
  font-family: var(--font-mono);
  font-size: 10px;
  letter-spacing: 0.26em;
  text-transform: uppercase;
  padding: 14px 22px;
  display: inline-flex; align-items: center; gap: 10px;
  cursor: pointer;
  transition: background 160ms ease, border-color 160ms ease, color 160ms ease, transform 160ms ease;
}
.testi-mag__btn:hover {
  background: var(--brass-400); border-color: var(--brass-400); color: #1c0f12;
}
.testi-mag__btn:active { transform: scale(0.98); }
.testi-mag__btn:focus-visible { outline: 2px solid var(--brass-400); outline-offset: 3px; }

.testi-mag__counter {
  display: inline-flex; align-items: center; gap: 14px;
  font-family: var(--font-mono); font-size: 11px;
  letter-spacing: 0.24em; color: rgba(245,239,227,0.5);
}
.testi-mag__counter [data-testi-current] {
  font-family: var(--font-serif); font-style: italic; font-weight: 400;
  font-size: 28px; letter-spacing: 0; color: var(--bone-100);
  line-height: 1;
}
.testi-mag__counter-line {
  width: 36px; height: 1px; background: rgba(245,239,227,0.32);
}
.testi-mag__counter [data-testi-total] {
  color: rgba(245,239,227,0.45);
}

/* Index (right) */
.testi-mag__index {
  display: flex; flex-direction: column;
  padding: 32px 0 0 32px;
  border-left: 1px solid rgba(245,239,227,0.14);
  min-width: 0;
}
.testi-mag__index-head {
  display: flex; justify-content: space-between; align-items: baseline;
  padding-bottom: 18px;
  margin-bottom: 8px;
  border-bottom: 1px solid rgba(245,239,227,0.14);
}
.testi-mag__index-eyebrow {
  font-family: var(--font-mono); font-size: 10px;
  letter-spacing: 0.28em; text-transform: uppercase;
  color: var(--brass-400);
}
.testi-mag__index-meta {
  font-family: var(--font-mono); font-size: 10px;
  letter-spacing: 0.24em; text-transform: uppercase;
  color: rgba(245,239,227,0.5);
}
.testi-mag__index-list {
  list-style: none; margin: 0; padding: 0;
  flex: 1;
  overflow-y: auto;
  max-height: 540px;
  scrollbar-width: thin;
  scrollbar-color: rgba(245,239,227,0.18) transparent;
}
.testi-mag__index-list::-webkit-scrollbar { width: 4px; }
.testi-mag__index-list::-webkit-scrollbar-thumb { background: rgba(245,239,227,0.18); }

.testi-mag__index-item button {
  width: 100%;
  background: transparent;
  border: 0;
  text-align: left;
  padding: 16px 0;
  display: grid;
  grid-template-columns: 36px 1fr 16px;
  gap: 12px;
  align-items: center;
  cursor: pointer;
  color: inherit;
  border-bottom: 1px dotted rgba(245,239,227,0.12);
  position: relative;
  transition: padding 200ms ease;
}
.testi-mag__index-item button:hover { padding-left: 8px; }
.testi-mag__index-item .ix-num {
  font-family: var(--font-serif); font-style: italic; font-weight: 400;
  font-size: 18px; color: rgba(245,239,227,0.5);
  letter-spacing: 0;
  transition: color 200ms ease;
}
.testi-mag__index-item .ix-body {
  display: flex; flex-direction: column; gap: 3px; min-width: 0;
}
.testi-mag__index-item .ix-name {
  font-family: var(--font-serif); font-weight: 500;
  font-size: 15px; color: rgba(245,239,227,0.88);
  letter-spacing: -0.005em;
  white-space: nowrap; overflow: hidden; text-overflow: ellipsis;
}
.testi-mag__index-item .ix-brand {
  font-family: var(--font-mono); font-size: 9px;
  letter-spacing: 0.22em; text-transform: uppercase;
  color: rgba(245,239,227,0.45);
  white-space: nowrap; overflow: hidden; text-overflow: ellipsis;
}
.testi-mag__index-item .ix-arrow {
  font-family: var(--font-mono); font-size: 14px;
  color: rgba(245,239,227,0.3);
  opacity: 0;
  transform: translateX(-4px);
  transition: opacity 200ms ease, transform 200ms ease, color 200ms ease;
}
.testi-mag__index-item button:hover .ix-arrow,
.testi-mag__index-item.is-active .ix-arrow {
  opacity: 1; transform: translateX(0); color: var(--brass-400);
}
.testi-mag__index-item.is-active button {
  padding-left: 14px;
}
.testi-mag__index-item.is-active button::before {
  content: ""; position: absolute; left: 0; top: 16px; bottom: 16px;
  width: 2px; background: var(--brass-400);
}
.testi-mag__index-item.is-active .ix-num { color: var(--brass-400); }
.testi-mag__index-item.is-active .ix-name { color: var(--bone-100); }
.testi-mag__index-item.is-active .ix-brand { color: rgba(245,239,227,0.7); }

.testi-mag__index-note {
  font-family: var(--font-mono); font-size: 10px;
  letter-spacing: 0.18em; text-transform: uppercase;
  color: rgba(245,239,227,0.4);
  line-height: 1.6;
  margin: 20px 0 0;
  padding-top: 18px;
  border-top: 1px solid rgba(245,239,227,0.14);
}
.testi blockquote {
  font-family: var(--font-serif); font-style: italic; font-weight: 500;
  font-size: 19px; line-height: 1.55; color: rgba(245,239,227,0.96);
  margin: 0; flex: 1;
  text-wrap: pretty;
}
.testi--featured blockquote { font-size: 26px; line-height: 1.4; max-width: 32ch; }
.testi__name {
  font-family: var(--font-serif); font-weight: 500;
  font-size: 16px; color: var(--bone-100);
}
.testi__role {
  font-family: var(--font-mono); font-size: 10px;
  letter-spacing: 0.22em; text-transform: uppercase;
  color: rgba(245,239,227,0.55); margin-top: 4px;
}
.testi__result {
  font-family: var(--font-mono); font-size: 10px;
  letter-spacing: 0.22em; text-transform: uppercase;
  color: var(--brass-400);
  padding-top: 18px; border-top: 1px solid rgba(245,239,227,0.18);
}

/* ============================================================
   COMMITMENT
   ============================================================ */
.commit__inner { display: grid; grid-template-columns: 1fr 1fr; gap: 96px; align-items: start; }
.commit__head h2 {
  font-family: var(--font-serif); font-weight: 400;
  font-size: clamp(36px, 4.5vw, 56px); line-height: 1.08;
  letter-spacing: -0.015em; margin: 0;
}
.commit__head h2 em { font-style: italic; color: var(--oxblood-700); }
.commit__box {
  background: var(--bone-50);
  padding: 56px 48px;
  border-radius: 4px;
  box-shadow: var(--shadow-vellum);
  border-top: 1px solid var(--brass-500);
}
.commit__box h3 {
  font-family: var(--font-serif); font-weight: 500;
  font-size: 22px; line-height: 1.3; margin: 0 0 28px;
  letter-spacing: -0.005em;
}
.commit__list { list-style: none; margin: 0; padding: 0; }
.commit__list li {
  font-family: var(--font-serif); font-weight: 500;
  font-size: 18px; line-height: 1.55;
  padding: 14px 0; display: grid; grid-template-columns: 24px 1fr;
  gap: 4px; align-items: baseline;
  border-top: 1px solid var(--hairline);
  color: var(--fg);
}
.commit__list li:first-child { border-top: 0; }
.commit__list li::before {
  content: "✦"; color: var(--brass-500); font-size: 12px;
}

/* ============================================================
   PRICING
   ============================================================ */
.pricing__head { max-width: 600px; margin-bottom: 64px; }
.pricing__head h2 {
  font-family: var(--font-serif); font-weight: 400;
  font-size: clamp(40px, 5vw, 64px); line-height: 1.08;
  letter-spacing: -0.015em; margin: 0 0 24px;
}
.pricing__head h2 em { font-style: italic; color: var(--oxblood-700); }
.pricing__grid {
  display: grid; grid-template-columns: 1fr 1fr 1fr;
  gap: 32px;
}
.tier {
  position: relative;
  padding: 48px 40px 44px;
  border-radius: 4px;
  display: flex; flex-direction: column;
  background: var(--bone-50);
  border: 1px solid var(--hairline);
  box-shadow: var(--shadow-vellum);
}
.tier--featured {
  background: var(--ink-800); color: var(--bone-100);
  border: 0;
  box-shadow: var(--shadow-lifted);
}
.tier__ribbon {
  position: absolute; top: -1px; left: 32px; right: 32px;
  background: var(--brass-500); color: var(--ink-800);
  font-family: var(--font-sans); font-weight: 600;
  font-size: 10px; letter-spacing: 0.24em; text-transform: uppercase;
  text-align: center; padding: 6px 0;
}
.tier--featured { padding-top: 64px; }
.tier__name {
  font-family: var(--font-mono); font-size: 10px;
  letter-spacing: 0.24em; text-transform: uppercase;
  color: var(--oxblood-700); margin-bottom: 22px;
}
.tier--featured .tier__name { color: var(--brass-400); }
.tier__count {
  font-family: var(--font-display); font-weight: 400;
  font-size: 92px; line-height: 1; letter-spacing: -0.025em;
  color: var(--noir-900);
}
.tier--featured .tier__count { color: var(--bone-100); }
.tier__count-label {
  font-family: var(--font-serif); font-style: italic;
  font-size: 16px; color: var(--fg-muted); margin: 8px 0 28px;
}
.tier--featured .tier__count-label { color: rgba(245,239,227,0.6); }
.tier__price {
  font-family: var(--font-serif); font-weight: 500;
  font-size: 30px; line-height: 1; color: var(--noir-900);
  letter-spacing: -0.005em;
}
.tier__price .per {
  font-family: var(--font-mono); font-size: 11px;
  letter-spacing: 0.22em; text-transform: uppercase;
  color: var(--fg-subtle); margin-left: 10px;
}
.tier--featured .tier__price { color: var(--bone-100); }
.tier--featured .tier__price .per { color: rgba(245,239,227,0.55); }
.tier__divider {
  height: 1px; width: 100%; background: var(--hairline);
  margin: 28px 0;
}
.tier--featured .tier__divider { background: rgba(245,239,227,0.18); }
.tier__desc {
  font-family: var(--font-serif); font-weight: 500;
  font-size: 17px; line-height: 1.6;
  color: var(--fg); margin: 0 0 18px; flex: 1;
}
.tier--featured .tier__desc { color: rgba(245,239,227,0.88); }
.tier__best {
  font-family: var(--font-mono); font-size: 10px;
  letter-spacing: 0.2em; text-transform: uppercase;
  color: var(--fg-subtle); margin-bottom: 28px;
}
.tier--featured .tier__best { color: rgba(245,239,227,0.5); }
.tier .btn { width: 100%; }

.pricing__note {
  text-align: center; margin-top: 40px;
  font-family: var(--font-serif); font-style: italic;
  font-size: 16px; color: var(--fg-muted);
}

/* ============================================================
   OBJECTION (oxblood)
   ============================================================ */
.objection__inner {
  display: grid; grid-template-columns: 1.2fr 1fr; gap: 96px;
  align-items: center;
}
.objection h2 {
  font-family: var(--font-serif); font-weight: 400;
  font-size: clamp(36px, 4.5vw, 56px); line-height: 1.1;
  letter-spacing: -0.015em; color: var(--bone-100);
  margin: 0 0 28px; text-wrap: balance;
}
.objection h2 em { font-style: italic; color: var(--brass-400); }
.objection p {
  font-family: var(--font-serif); font-weight: 500;
  font-size: 18px; line-height: 1.7;
  color: rgba(245,239,227,0.92); margin: 0 0 18px;
  max-width: 56ch; text-wrap: pretty;
}
.objection__panel {
  background: rgba(245,239,227,0.06);
  padding: 36px 40px 32px;
  border-top: 1px solid var(--brass-400);
}
.objection__panel-head {
  display: flex; justify-content: space-between; align-items: baseline;
  padding-bottom: 18px;
  border-bottom: 1px solid rgba(245,239,227,0.22);
  margin-bottom: 6px;
}
.objection__panel-eyebrow {
  font-family: var(--font-mono); font-size: 10px;
  letter-spacing: 0.28em; text-transform: uppercase;
  color: var(--brass-400);
}
.objection__panel-sub {
  font-family: var(--font-serif); font-style: italic;
  font-size: 14px; color: rgba(245,239,227,0.7);
}
.objection__row {
  padding: 16px 0;
  display: flex; justify-content: space-between; align-items: baseline;
  gap: 16px;
}
.objection__row--line { border-bottom: 1px dotted rgba(245,239,227,0.14); }
.objection__row .n {
  font-family: var(--font-display); font-weight: 400;
  font-size: 32px; line-height: 1; color: var(--brass-400);
  letter-spacing: -0.01em;
  white-space: nowrap;
}
.objection__row .n--small {
  font-family: var(--font-mono);
  font-size: 13px;
  letter-spacing: 0.04em;
  color: rgba(245,239,227,0.82);
  font-weight: 400;
}
.objection__row .l {
  font-family: var(--font-serif); font-weight: 500;
  font-size: 15px; line-height: 1.4;
  color: rgba(245,239,227,0.92); margin: 0;
  flex: 1; min-width: 0;
}
.objection__row--total {
  margin-top: 10px;
  padding-top: 18px;
  border-top: 1px solid rgba(245,239,227,0.32);
}
.objection__row--total .l { font-size: 16px; color: var(--bone-100); }
.objection__row--total .n { font-size: 28px; color: rgba(245,239,227,0.55); text-decoration: line-through; text-decoration-color: rgba(245,239,227,0.4); }
.objection__row--engine {
  padding: 18px 0 6px;
}
.objection__row--engine .l {
  font-family: var(--font-serif); font-weight: 600; font-style: italic;
  font-size: 18px; color: var(--bone-100);
}
.objection__row--engine .n {
  font-family: var(--font-display);
  font-size: 36px;
  color: var(--brass-400);
}
.objection__panel-note {
  font-family: var(--font-mono); font-size: 10px;
  letter-spacing: 0.18em; text-transform: uppercase;
  color: rgba(245,239,227,0.45);
  line-height: 1.7;
  margin: 18px 0 0;
  padding-top: 16px;
  border-top: 1px solid rgba(245,239,227,0.14);
}

/* ============================================================
   WHO IS THIS FOR
   ============================================================ */
.who__head { max-width: 640px; margin-bottom: 72px; }
.who__head h2 {
  font-family: var(--font-serif); font-weight: 400;
  font-size: clamp(40px, 5vw, 64px); line-height: 1.08;
  letter-spacing: -0.015em; margin: 0;
}
.who__head h2 em { font-style: italic; color: var(--oxblood-700); }
.who__grid {
  display: grid; grid-template-columns: repeat(3, 1fr);
  gap: 0;
  border-top: 1px solid var(--hairline);
  border-left: 1px solid var(--hairline);
}
.who__card {
  padding: 36px 32px;
  border-right: 1px solid var(--hairline);
  border-bottom: 1px solid var(--hairline);
  background: var(--bone-50);
}
.who__num {
  font-family: var(--font-mono); font-size: 10px;
  letter-spacing: 0.24em; text-transform: uppercase;
  color: var(--oxblood-700); margin-bottom: 20px;
}
.who__card p {
  font-family: var(--font-serif); font-weight: 500;
  font-size: 17px; line-height: 1.6;
  color: var(--fg); margin: 0;
  text-wrap: pretty;
}

/* ============================================================
   FAQs
   ============================================================ */
.faqs__inner {
  display: grid; grid-template-columns: 1fr 1.4fr; gap: 96px;
  align-items: start;
}
.faqs__head h2 {
  font-family: var(--font-serif); font-weight: 400;
  font-size: clamp(36px, 4.5vw, 56px); line-height: 1.08;
  letter-spacing: -0.015em; margin: 0 0 24px;
}
.faqs__head h2 em { font-style: italic; color: var(--oxblood-700); }
.faq-list { display: flex; flex-direction: column; }
.faq {
  border-top: 1px solid var(--hairline);
}
.faq:last-child { border-bottom: 1px solid var(--hairline); }
.faq summary {
  list-style: none; cursor: pointer; user-select: none;
  padding: 24px 0;
  display: grid; grid-template-columns: 1fr 24px; gap: 16px;
  align-items: center;
  font-family: var(--font-serif); font-weight: 500;
  font-size: 19px; line-height: 1.35; color: var(--noir-900);
  letter-spacing: -0.005em;
}
.faq summary::-webkit-details-marker { display: none; }
.faq summary .ind {
  font-family: var(--font-mono); font-size: 16px; line-height: 1;
  color: var(--oxblood-700); transition: transform 260ms var(--ease-velvet);
}
.faq[open] summary .ind { transform: rotate(45deg); }
.faq__body {
  padding: 0 0 28px;
  font-family: var(--font-serif); font-weight: 500;
  font-size: 17px; line-height: 1.65;
  color: var(--fg); max-width: 64ch; text-wrap: pretty;
}

/* ============================================================
   ABOUT SAM (velvet)
   ============================================================ */
.about__inner {
  display: grid; grid-template-columns: 0.9fr 1.2fr; gap: 96px;
  align-items: start;
}
.about__visual {
  position: relative; aspect-ratio: 3/4;
  overflow: hidden; background: var(--ink-800);
}
.about__visual img { width: 100%; height: 100%; object-fit: cover; }
.about__visual::after {
  content: ""; position: absolute; inset: 0;
  background: linear-gradient(180deg, transparent 50%, rgba(7,16,31,0.7) 100%);
}
.about__nametag {
  position: absolute; left: 24px; bottom: 24px;
  background: rgba(15, 26, 46, 0.92);
  padding: 18px 22px; color: var(--bone-100);
  border-top: 1px solid var(--brass-400);
  z-index: 1;
}
.about__nametag strong {
  display: block;
  font-family: var(--font-serif); font-weight: 500; font-size: 22px;
  letter-spacing: -0.005em;
}
.about__nametag span {
  font-family: var(--font-mono); font-size: 10px;
  letter-spacing: 0.22em; text-transform: uppercase;
  color: var(--brass-400); margin-top: 6px; display: block;
}
.about__copy h2 {
  font-family: var(--font-serif); font-weight: 400;
  font-size: clamp(40px, 5vw, 60px); line-height: 1.08;
  letter-spacing: -0.015em; color: var(--bone-100);
  margin: 0 0 28px;
}
.about__copy h2 em { font-style: italic; color: var(--brass-400); }
.about__copy p {
  font-family: var(--font-serif); font-weight: 500;
  font-size: 19px; line-height: 1.7;
  color: rgba(245,239,227,0.92); margin: 0 0 22px;
  max-width: 62ch; text-wrap: pretty;
}
.about__sign {
  font-family: var(--font-serif); font-style: italic;
  font-size: 28px; color: var(--brass-400);
  margin-top: 16px;
}

/* ============================================================
   FINAL CTA
   ============================================================ */
.final {
  text-align: center; padding: 160px 0 140px;
  position: relative;
}
.final__seal {
  display: block; margin: 0 auto 40px;
  color: var(--brass-500); opacity: 0.92;
}
.final h2 {
  font-family: var(--font-display); font-weight: 400;
  font-size: clamp(56px, 7vw, 104px); line-height: 1.02;
  letter-spacing: -0.025em; color: var(--noir-900);
  margin: 0 auto 32px; max-width: 18ch; text-wrap: balance;
}
.final h2 em { font-style: italic; color: var(--oxblood-700); }
.final p.lede {
  font-family: var(--font-serif); font-style: italic;
  font-size: 22px; line-height: 1.55; color: var(--fg-muted);
  max-width: 52ch; margin: 0 auto 16px; text-wrap: pretty;
}
.final p.invitation {
  font-family: var(--font-serif); font-style: italic;
  font-size: 19px; color: var(--fg-subtle); margin: 0 auto 48px;
}
.final .note {
  font-family: var(--font-mono); font-size: 10px;
  letter-spacing: 0.22em; text-transform: uppercase;
  color: var(--fg-subtle); margin-top: 24px;
}
.final__sign {
  font-family: var(--font-serif); font-style: italic;
  font-size: 22px; color: var(--oxblood-700); margin-top: 56px;
}

/* ============================================================
   FOOTER
   ============================================================ */
.footer {
  background: var(--noir-900); color: var(--bone-100);
  padding: 80px 0 36px;
}
.footer__ornament {
  display: flex; align-items: center; gap: 18px;
  opacity: 0.7; margin-bottom: 56px;
}
.footer__ornament .line { flex: 1; height: 1px; background: rgba(245,239,227,0.18); }
.footer__ornament .glyph { font-family: var(--font-serif); font-size: 20px; color: var(--brass-400); }

.footer__grid {
  display: grid; grid-template-columns: 1.4fr 1fr 1fr 1fr; gap: 56px;
  padding-bottom: 56px;
  border-bottom: 1px solid rgba(245,239,227,0.14);
}
.footer__brand .fpc-mark {
  font-size: 48px; color: var(--bone-100); margin: 0 0 18px;
}
.footer__brand p {
  font-family: var(--font-serif); font-style: italic; font-size: 17px;
  line-height: 1.5; color: rgba(245,239,227,0.6); max-width: 36ch;
  margin: 0;
}
.footer__col h5 {
  font-family: var(--font-sans); font-weight: 600; font-size: 11px;
  letter-spacing: 0.22em; text-transform: uppercase;
  color: var(--brass-400); margin: 0 0 18px;
}
.footer__col a {
  display: block; padding: 7px 0;
  font-family: var(--font-serif); font-size: 16px;
  color: var(--bone-100); opacity: 0.85;
}
.footer__col a:hover { opacity: 1; color: var(--brass-300); }
.footer__bottom {
  display: flex; justify-content: space-between; align-items: center;
  margin-top: 28px;
  font-family: var(--font-mono); font-size: 10px;
  letter-spacing: 0.22em; text-transform: uppercase;
  color: rgba(245,239,227,0.55);
}
.footer__bottom .vol { display: flex; gap: 14px; align-items: center; }
.footer__bottom .glyph { color: var(--brass-400); }

/* ============================================================
   ANIMATION (subtle, no bouncing)
   ============================================================ */
@keyframes curtain {
  from { opacity: 0; transform: translateY(16px); }
  to { opacity: 1; transform: none; }
}
.curtain > * { animation: curtain 520ms var(--ease-velvet) both; }
.curtain > *:nth-child(1) { animation-delay: 0ms; }
.curtain > *:nth-child(2) { animation-delay: 40ms; }
.curtain > *:nth-child(3) { animation-delay: 80ms; }
.curtain > *:nth-child(4) { animation-delay: 120ms; }
.curtain > *:nth-child(5) { animation-delay: 160ms; }
.curtain > *:nth-child(6) { animation-delay: 200ms; }
.curtain > *:nth-child(7) { animation-delay: 240ms; }

/* ============================================================
   RESPONSIVE — graceful, not pixel perfect at all breakpoints
   ============================================================ */
@media (max-width: 1100px) {
  .container { padding: 0 32px; }
  .hero { grid-template-columns: 1fr; padding: 56px 32px 0; gap: 56px; }
  .hero__art { min-height: 480px; }
  .roster__head, .positioning__head, .testimonials__head,
  .problem__inner, .principles__inner, .commit__inner,
  .objection__inner, .faqs__inner, .about__inner { grid-template-columns: 1fr; gap: 48px; }
  .argued { grid-template-columns: 1fr; gap: 40px; }
  .pricing__grid { grid-template-columns: 1fr; gap: 24px; }
  .roster__grid { grid-template-columns: repeat(2, 1fr); gap: 28px; }
  .who__grid { grid-template-columns: 1fr 1fr; }
  .testi__grid { grid-template-columns: repeat(2, 1fr); }
  .testi { grid-column: span 1; }
  .testi-slider__track { grid-auto-columns: calc((100% - 28px) / 2); }
  .testi-mag {
    grid-template-columns: 1fr;
    gap: 40px;
  }
  .testi-mag__index {
    padding: 32px 0 0 0;
    border-left: 0;
    border-top: 1px solid rgba(245,239,227,0.14);
  }
  .testi-mag__index-list { max-height: 360px; }
  .testi-slide { padding: 48px 40px 40px; }
  .footer__grid { grid-template-columns: 1fr 1fr; }
  .deliverable { grid-template-columns: 64px 1fr; gap: 16px; }
  .deliverable__tag { grid-column: 2; justify-self: start; margin-top: 12px; }
  .transform__row, .transform__columns { grid-template-columns: 1fr 32px 1fr; }
}
@media (max-width: 700px) {
  .container { padding: 0 24px; }
  .section { padding: 80px 0; }
  .hero { padding: 40px 24px 0; }
  .hero h1.hero__title { font-size: clamp(44px, 10vw, 64px); }
  .hero__stats { grid-template-columns: 1fr; gap: 24px; }
  .roster__grid { grid-template-columns: 1fr; }
  .who__grid { grid-template-columns: 1fr; }
  .testi__grid { grid-template-columns: 1fr; }
  .testi { grid-column: span 1; }
  .testi-slider__track { grid-auto-columns: 100%; }
  .testi-slider__controls { margin-top: 28px; padding-top: 20px; }
  .testi-slider__meta { gap: 12px; }
  .testi-slide { padding: 36px 24px 32px; gap: 16px; }
  .testi-slide__num { font-size: 32px; }
  .testi-slide__mark { font-size: 72px; }
  .testi-slide__quote { font-size: 18px; line-height: 1.5; }
  .testi-mag__controls { flex-wrap: wrap; gap: 16px; }
  .testi-mag__btn { padding: 12px 16px; }
  .testi-mag__btn span { display: none; }
  .footer__grid { grid-template-columns: 1fr; }
  .nav { padding: 16px 24px; }
  .nav__product { display: none; }
  .transform__row, .transform__columns { grid-template-columns: 1fr; }
  .transform__row { padding: 16px 0; }
  .transform__arrow { display: none; }
  .transform__cell { padding: 12px 0; }
  .bonuses { grid-template-columns: 1fr; }
  .bonus { border-right: 0; padding: 32px 0; border-bottom: 1px solid var(--hairline); }
  .bonus:last-child { padding-left: 0; padding-right: 0; }
  .deliverable { padding: 24px 0; }
  .principles__quote { padding: 36px 28px; }
  .overture h2 { font-size: clamp(48px, 14vw, 80px); }
}